This policy statement tells you how we collect information and how we use it. It will assist you in making informed decisions when using our website and our services.
What We Do
Thames Party Boats are a boat hire company based in London. We offer personal and corporate private boat hire. Thames Party Boats also provide publically advertised ticket events.
The Data We Collect
We do request information such as your name, address, postcode, telephone number, email address and company details which you can choose to provide when you either contact us via phone, e-mail, our social platforms or use our online contact forms.
We need to collect this information in order to provide you with our products and services. It also helps us personalise and deliver relevant, benefit-driven content in any update e-mails.
The legal basis for our collection of this data is ‘Legitimate Interest’ as per Recital 47 of Article 6(f) of the General Data Protection Regulations (GDPR) as it is reasonable for you to expect that you will be contacted about your enquiry having entered your contact details into an enquiry form.
We do not collect ‘sensitive data’ about you (as specified in Article 9 of the GDPR as data about ‘racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership’.)
You do not have to provide us with any Personal Data if you do not want to, however we will be unable to contact you about your enquiry if you do not.
Use of Personal Data
If you submit your telephone number to us via any method we will contact you via phone to ascertain your requirements.
We may also contact you via email with information about offers or promotions we believe will be of interest to you.
We also use personal information for the purposes of administering and expanding our business activities, providing customer service and making available our services to our customers and prospective customers.
We may send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post, by email or telephone (you can inform us at any time if you no longer require marketing communications).
We will retain your Personal Data for up to 24 months from the date of submission or alternatively our last communication with you. The reasons we retain your Personal Data for this period are as follows:
You may not know it but under GDPR you have certain rights regarding your Personal Information. The rights that apply to the Personal Data we collect are as follows:
Telephone: 0207 118 1908
If a member of our team contacts you by telephone, or if you contact us by telephone, calls may be recorded for training and monitoring purposes.
Use of IP Address
An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. Web servers automatically identify your computer by its IP address. On occasions, we collect IP addresses for the purposes of system administration, to analyse aggregate information, and to audit the use of our site.
Third Party Cookies and Remarketing
Google Analytics: Our website uses Google Analytics, one of the most popular and trusted analytics solutions, to help us to understand how people use our website. It does this by tracking such information as how long people spend on our website, the pages they visit, the website that referred them to our website and other aggregate data. We do this so that we can make improvements to our website and provide a better user experience and more engaging content.
Google AdSense: We may use the Google AdSense service to serve advertising. The Google AdSense service uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. You can adjust your settings and also opt out of Google’s use of AdSense cookies by visiting Google’s Ads Settings.
Facebook Pixel: This involves incorporating a tracking pixel (Facebook Pixel) in the head section of our website, which marks website visitors and recognises them the next time they visit the social network. The pixel uses browser information, visited websites and a hashed Facebook ID of the website user. This makes it possible for us to employ retargeting, i.e. to show you relevant Facebook ads about products or services of interest to you.
If you do not wish the Facebook pixel to use your information in this way, it is possible to opt-out of this and many other third-party cookies by following this link to the ‘Your Ad Choices’ website.
Use of clear GIFs
Links to Other Sites / ‘Public’ Areas
You should be aware that when you are on our website, you could be directed to other sites that are beyond our control. There are links to other sites from our website pages that take you outside our service. These other sites may send their own cookies to users, collect data or solicit personal information. The privacy policies of these other sites may significantly differ from that of our site(s). We are not responsible for the privacy practices of any other sites and cannot guarantee the security of any of your personal information collected there.
Protecting the security of all personally-identifiable information associated with our visitors is of the utmost concern to us. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take all reasonable steps to ensure the security of our users’ personal information and maintain their privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of such personal information.